Goals
PRE-ROLL CAMPAIGN
Infinity reached out to us to increase the number of Infinity subscribers through a YouTube campaign promoting the ninth season of Will&Grace
Channeling the advertising message through targeted storytelling that is highly impactful for the user
Approach
A PRECISION MARKETING CAMPAIGN
We created a hyper-segmented target audience of users, matching users’ interests and searches (“makeup,” for example) with the video content promoting the new season of Will & Grace, generating a personalized, ad hoc video message for each user based on their interests or searches (e.g. a scene from Will & Grace featuring makeup).
The real success of this campaign lay in channeling the advertising message using targeted storytelling that was engaging, meaningful and highly impactful for the user.
An Effie Award-worthy success
In the period from April to May 2018, we were able to achieve Infinity’s goals, registering a 7.5% increase in brand awareness and an 8.8% increase in interest around their brand. What’s more, their CPA fell by 53% (for trial activations) in comparison with generic search campaigns.
4
CONVERSION RATE COMPARED TO OTHER YOUTUBE CAMPAIGNS
14
AD RECALL
