A Store Within A Store? An Amazon Inception.
It's Amazon's world, and we just live in it. A daunting statement yet a stark reality. Amazon has slowly permeated into many industries from books to grocery to healthcare and even into physical retail. Let's face it, at times it's hard
Herschel’s Amazon Marketing Strategy: a Pragmatic review
Welcome back! We will be releasing a new series of posts in which we analyze brands operating within the Amazon.ca (Canadian) Marketplace. Here we’ll take a look at factors such as the market environment, competitors, SEO (content), advertising strategies, Stores
Amazon REV2018 workshop: Road to Seattle
Over the years, Amazon has been quietly holding yearly, invite-only, conferences and workshops to provide select agencies with insights, advanced product information and to bring together some of the best agencies to discuss the future of Amazon's advertising business. These
What Is The Amazon Brand Registry?
Ah, a brand's reputation
Want To Sell Internationally Through Amazon? Here’s What You Need To Know.
The Amazon Advantage Amazon's Advantage? Huge international marketplaces. Amazon currently sells in 13 marketplaces with a total of 175+ fulfillment centers (and growing) that reach 185 countries with loyal Amazon customers. These marketplaces are divided into three regions: the Americas, Europe,
Amazon Ranking Factors: how to boost your organic visibility in 2018
Today's post is dedicated to all the SEO-heads out there. This article explains how you can effectively rank your products on Amazon search engine (A.K.A. A9) and why it matters for your business. Before getting into the core of today's
AAP | Sports Shoe Brand Case Study
Brand building and marketplaces are becoming increasingly inseparable. Marketplaces, like Amazon, attract millions of monthly users, carry a variety of products and even offer services. Let’s not forget to mention that 49% of all product searches start on Amazon. Even
Vendor vs. Seller: Advertising and Content
Welcome back!If you have already searched on Google “Vendor vs. Seller” you have probably come across a vast amount of links that explain the main differences between being a 1st party seller (vendor) and a 3rd party seller (seller). Or
