Last year in early August 2017, Pragmatic attended Amazon’s one day, workshop centered around Amazon Marketing Services.
Select agencies from around the world attended this workshop. Leaders within the industry, such as Content26’s David Zimmerman, gave presentations and shared their successful strategies on AMS. The Head of Global Partner Marketing of Amazon was the moderator of the workshop.
The day was jam-packed with working sessions on reporting, optimization, and holiday preparation strategies, with a live product panel Q&A session with Amazon and assistance from their team.
Amongst last year’s hot topics there was voice search, as Amazon was promoting Alexa, and also Amazon Fresh, in the wake of the recent acquisition of Whole Foods.
What did we learn last year? How to better grow businesses with Amazon PPC to help them reach new shoppers and drive sales upwards.
All in all, we learned a great deal more on AMS and essential strategies for clients to increase their ROAS and sales.